📝War metaphor in business

source

Fried & Hansson₂₀₁₈ p.20

tags

Metaphors we use influence what solutions we see

In business a war metaphor is often used:

• “conquer the market”
• “capture/target customers”
• “sales force”
• “headhunters”
• “pick battles”

This influences how we see business and what solutions we employ. It’s important to remember that business/work is not a war.