📝Product experiments should not be scientifically rigorous

source

Torres₂₀₂₁ p.176

Product research is not scientific research. We don’t prove or invalidate hypotheses, we try to increase our confidence in hypotheses. We don’t seek truth, we mitigate risk.

This means that product experiments don’t have to be scientifically accurate. They can (and should) be quick and dirty to get small results faster.