đź“– 100 Things Every Designer Needs to Know about People January 31, 2021
permalink authors Weinschenk, Susan year 2011 tags § Design
people identify object be reorganizing patterns The visual cortex is more active when we’re imagining thing than when we actually perceive it. (p.7) favor 2d elements over 3d ones people recognize object faster from canonical perspective §5 people tend to not look at edges, so don’t put important information there many people are color -blind (mostly red-green) §11either have a redundancy in indicators (e.g., use line thickness and color) or a color scheme that looks good for color-blind sites to check design for color -blindness Colours in Cultures (see Color meaning )all uppercase is not inherently harder to readwe also do not recognize words by shapes if people have trouble reading the font, they will think the task is harder to do. use font with a large x-height for online viewing, so it appears larger longer line length are faster to read, but we prefer shorter line length good number of items to remember is 4 (not 7±2)chunk and group information so it is easier to remember progressing disclosureshow minimum information initially, but show more and more with each step “if you have eto make a trade-off on clicks versus thinking, use more clicks and less thinking.” p.64 load hierarchycognitive load (hard) visual motor (easy) mental model: what’s in user’s mind conceptual model: what product communicates use stories The Time Paradox: The New Psychology of Time That Will Change Your Life: Philip Zimbardo, John Boyd if you must hold attention longer than 7 to 10 minutes, introduce novel information or a break Neuro Web Design: What Makes Them Click?: Susan Weinschenk Drive: The Surprising Truth About What Motivates Us: Daniel H. Pink delayed gratification is important to success Fundamental Attribution Error (personality vs. situation) does not apply to bad situations only. Check for it every time you try to describe any people behavior (good or bad). 