📝(SD) Structure vs. Content

Spiral Dynamics’ vMEMEs (value memes) are meta-memes—they explain how normal memes are interpreted and adapted by a person. One vMEME can host multiple seemingly-opposite memes; a meme can also spread across multiple vMEMEs (Spiral Dynamics: re-coloring).

It is important to distinguish vMEME and meme. vMEME defines structure; meme—content.