📖The power of habit: why we do what we do in life and business

Habits are unconscious and form even if memory cannot

Habits seem to form in basal ganglia

Habit loop (p.19) → Habit loop

• Cue—trigger, when and what habit to use

• Routine

• Reward—whether habit worth remembering

There are much more habits than we usually think of. Almost every often repeated decision becomes a habit. → Habit is unconscious behavior

You can change the habit if you keep cue and reward the same. You can change routine however you like. (p.72) → You can change habit routine as long as you keep cue and reward the same

New habits may fail at critical times unless you believe that everything will be fine (p.82-86)

Habit cannot be eradicated, only replaced. (p.92)

Belief is essential and it’s easier to get it in the group of people (p.93)

Willpower is easier to maintain if you plan ahead for adversities.

We are responsible for our habits because we know they exist, what they can lead to, and we can try and change them. → We are accountable for our habits