📖Company of one: why staying small is the next big thing for business

p.5 scaling up requires you to spend more time actually managing executors and less time executing yourself

growth in quality, not quantity

p.10 traits: resilience, autonomy, speed, and simplicity

p.11-12 resilience: acceptance of reality, purpose, the ability to adapt

p.15 you need high proficiency for autonomy. Mind-set of a sponge can help first

p.17-18 companies of one need skill in sales, marketing, project management, and customer retention. they have to be generalist

p.27 startup genome project: 74 percents of startups die because they scale up too quickly

p.28 Kauffman foundation: 86% of companies that succeed long-term did not take vc money