đź“–100 Things Every Designer Needs to Know about People
- tags
people identify object be reorganizing patterns
The visual cortex is more active when we’re imagining thing than when we actually perceive it. (p.7)
(is imagination as real?)
(to the theory we use thought visualization to communicate with ourselves)
favor 2d elements over 3d ones
people recognize object faster from canonical perspective §5
people tend to not look at edges, so don’t put important information there
many people are color-blind (mostly red-green) §11
either have a redundancy in indicators (e.g., use line thickness and color) or a color scheme that looks good for color-blind
sites to check design for color-blindness
http://vischeck.com (site is down)
http://colorfilter.wickline.org (redirects to https://www.toptal.com/designers/colorfilter)
all uppercase is not inherently harder to read
we also do not recognize words by shapes
if people have trouble reading the font, they will think the task is harder to do.
use font with a large x-height for online viewing, so it appears larger
longer line length are faster to read, but we prefer shorter line length
good number of items to remember is 4 (not 7±2)
chunk and group information so it is easier to remember
progressing disclosure
show minimum information initially, but show more and more with each step
“if you have eto make a trade-off on clicks versus thinking, use more clicks and less thinking.” p.64
load hierarchy
cognitive load (hard)
visual
motor (easy)
mental model: what’s in user’s mind
conceptual model: what product communicates
use stories
The Time Paradox: The New Psychology of Time That Will Change Your Life: Philip Zimbardo, John Boyd
if you must hold attention longer than 7 to 10 minutes, introduce novel information or a break
Drive: The Surprising Truth About What Motivates Us: Daniel H. Pink
delayed gratification is important to success
Fundamental Attribution Error (personality vs. situation) does not apply to bad situations only. Check for it every time you try to describe any people behavior (good or bad).